Sponsors
Billabong ▲ +0.005 | PPR ▲ +4.00 | American Apparel ▼ -0.008 | The Buckle ▲ +1.45 | Columbia ▲ +0.05 | Deckers Outdoor ▼ -2.11 | Dicks ▲ +0.17 | Foot Locker ▲ +0.45 | Genesco ▲ +0.50 | Iconix Brand Group ▲ +0.46 | Jarden Corp ▲ +3.29 | Nordstrom ▲ +0.73 | Luxottica ▲ +0.87 | Nike ▲ +0.51 | Pacific Sunwear ▲ +0.02 | Skullcandy ▲ +0.29 | Sport Chalet - 0 | Urban Outfitters ▲ +0.65 | VF Corp ▼ -0.43 | Quiksilver ▼ -0.20 | Zumiez ▲ +1.02 | Macys ▲ +0.77 | Tillys ▲ +0.15 |
Ticker Sponsor
Readers Say
Always a good daily read
Always a good daily read

Shop-Eat-Surf creates a good source of timely information about the industry. The site makes all types and size companies feel part of a community where everyone is stoked to hear about other companies successes and ideas. It is always a good daily read.

- By Ted Li, VP of North America, Oakley
Executive Edition rules
Executive Edition rules

“Shop-Eat-Surf” is now officially, the first stop in the morning for industry news. Accurate reporting, no sensationalism, and just the facts. Refreshing support to an incredible industry with a very bright future. Tiffany has cemented her role in the industry....the site is thought provoking, and inspirational. Learning the stories of others is incredibly useful. Great way to connect the retail community with the wholesale and financial, instantly and nationwide. ... And the Executive Edition rules.

- By Bob Hurley, Chairman, Hurley International
Industry Insight

TAYLOR DIGITAL: Website tools to increase sales. SURFRIDER: Rise Above Plastics campaign.

Details on Industry Insight.


Tiffany Montgomery
Print This Article

Bummer! Op headed to Wal-Mart

By Tiffany Montgomery
August 28, 2007 5:56 AM

The new owners of the Ocean Pacific brand finally struck a licensing deal. The original Southern California lifestyle apparel brand is headed to a Wal-Mart near you.


Iconix Brand Group Inc. announced the agreement late Monday. Iconix will make and sell Ocean Pacific clothing and accessories exclusively for Wal-Mart in the U.S. Wal-Mart also secured the rights to use the Op and Ocean Pacific brands in Brazil, China and India.


The grand experiment under previous owners Warnaco Group to abandon Ocean Pacific's licensing model - where other companies paid for the rights to make, sell and distribute the clothes - and transform into a traditional clothing manufacturing company failed. Warnaco sold Op to Iconix earlier this year and Iconix shuttered the Irvine office.


Iconix also owns Candie's, Badgley Mischka, and Mossimo brands. Mossimo - a once high flying designer label from Orange County - has a very lucrative relationship with Target. At least Target has some fashion cache.


Look for those Op clothes to hit Wal-Mart next spring.

 


More on: licensing, Op, Wal-Mart, Iconix

Articles You Might Have Missed