Sponsors
Billabong ▲ +0.015 | PPR ▲ +1.55 | American Apparel ▲ +0.001 | The Buckle ▲ +0.41 | Columbia ▲ +0.28 | Deckers Outdoor ▼ -0.79 | Dicks ▲ +1.05 | Foot Locker ▲ +0.17 | Genesco ▼ -0.28 | Iconix Brand Group ▼ -0.09 | Jarden Corp ▼ -0.89 | Nordstrom ▲ +1.07 | Luxottica ▼ -0.09 | Nike ▼ -0.25 | Pacific Sunwear ▼ -0.02 | Skullcandy ▼ -0.35 | Sport Chalet ▼ -0.05 | Urban Outfitters ▲ +0.07 | VF Corp ▲ +0.52 | Quiksilver ▼ -0.15 | Zumiez ▼ -0.03 | Macys ▲ +0.60 | Tillys ▼ -0.16 |
Ticker Sponsor
Readers Say
Keeps me in the loop
Keeps me in the loop

Being an Executive Edition member allows me to not miss a beat when it comes to the Industry business news. Definitely keeps me in the loop plus goes great with my morning joe.

- By Tony Perez, Surfer and Surfing magazines
The most up-to-date information
The most up-to-date information

“Shop-Eat-Surf is a great source for the most up to date information of what is going on in our industry. I always enjoy reading the articles and appreciate the effort from Tiffany and her team."

- By Richard Woolcott, CEO and Founder, Volcom
New Industry Insight

Shorebreak Hotel as a venue for industry events. Cinematographer Louie Schwartzberg's "Moving Art Retreat" in June at Turtle Bay Resort. Details on Industry Insight.


Tiffany Montgomery
Print This Article

Bummer! Op headed to Wal-Mart

By Tiffany Montgomery
August 28, 2007 5:56 AM

The new owners of the Ocean Pacific brand finally struck a licensing deal. The original Southern California lifestyle apparel brand is headed to a Wal-Mart near you.


Iconix Brand Group Inc. announced the agreement late Monday. Iconix will make and sell Ocean Pacific clothing and accessories exclusively for Wal-Mart in the U.S. Wal-Mart also secured the rights to use the Op and Ocean Pacific brands in Brazil, China and India.


The grand experiment under previous owners Warnaco Group to abandon Ocean Pacific's licensing model - where other companies paid for the rights to make, sell and distribute the clothes - and transform into a traditional clothing manufacturing company failed. Warnaco sold Op to Iconix earlier this year and Iconix shuttered the Irvine office.


Iconix also owns Candie's, Badgley Mischka, and Mossimo brands. Mossimo - a once high flying designer label from Orange County - has a very lucrative relationship with Target. At least Target has some fashion cache.


Look for those Op clothes to hit Wal-Mart next spring.

 


More on: licensing, Op, Wal-Mart, Iconix

Articles You Might Have Missed